Advantages of the New Aqua Refrigerator Product Series
Aqua Elektronik is steadfast in its commitment to transform into a premium high-end brand by launching its latest products aimed at Indonesian families. Through this commitment, the company strives to deliver products that meet high standards and incorporate cutting-edge technology to ensure the best quality.
"We are determined to provide innovative and high-quality products for all Indonesian citizens. Therefore, we are proud to introduce our latest refrigerator line, the Magic Neo Series, which features the superior BEST technology in various capacities," stated Kenji Sadayuki, President Director of Aqua Elektronik Indonesia, during the launch event in Jakarta on Wednesday, September 18.
Emphasizing the tagline Smart Home, the introduction of this new refrigerator marks Aqua's initiative to offer a smart experience to users, aligning with the evolving needs of consumers. This product is designed to enhance the quality of life and provide solutions for families.
The latest refrigerator from Aqua is equipped with BEST technology, which includes Big Freezer, Energy Saving, and Turbo Cooling features. This technology is tailored to meet consumer demands for home refrigeration products. Meiriano Ullman, Head of Product Planning at Aqua Elektronik Indonesia, added that the newly launched two-door refrigerator line consists of 18 SKUs with capacities ranging from 185 to 245 liters.
"With a wide variety of sizes available, consumers can freely choose a refrigerator capacity that suits their needs. There are also models featuring a Big Freezer with a larger freezer capacity of up to 9 liters, allowing for greater storage of frozen foods," he explained.
An additional significant aspect that consumers expect from refrigerator products is the presence of features that ensure efficient energy and electricity usage. Aqua refrigerators provide an advantage in energy savings through twin inverter technology, which integrates the compressor and fan motor operating on an inverter, thereby optimizing the flow of cold air and minimizing noise levels. With this twin inverter technology, energy efficiency can reach up to 30 percent.
Furthermore, the AQUA refrigerator is equipped with Turbo Cooling technology, which facilitates rapid and uniform cooling within the freezer, allowing for ice production in a short time—merely one hour—thanks to the available twist ice maker. This feature eliminates the need to wait for hours to obtain ice. Additionally, the twist ice maker can be removed if users desire a larger freezer capacity.
Another common issue faced by refrigerators is disorganization in storage, which can lead to mixed food aromas and affect food freshness. The Aqua refrigerator incorporates H-Deo technology, designed to absorb odors produced by the mixture of various food types within the refrigerator. This technology is also effective in eliminating bacteria, ensuring that food remains fresh and lasts longer, as noted by Meiriano.
As a further note, Aqua Electronics is a part of the Haier Group, recognized as a global brand in the major home appliance category. Under PT Haier Sales Indonesia, headquartered in Jakarta, Aqua Electronics operates 17 branches, encompassing over 438 dealers and more than 9,209 stores throughout Indonesia.
